Mondeo Studio was entrusted with the comprehensive branding, website design, marketing, and UX/UI of WisePal's app, a B2C product aimed at helping consumers reduce their insurance and subscription costs. Our approach involved creating vibrant animations and clear, informative illustrations that effectively communicate how WisePal simplifies the process of managing and minimizing recurring expenses. These elements, combined with a user-friendly interface and engaging content, enhance the overall user experience and attractively convey the app's value.