Lasso is a platform designed to tame the digital Wild West of AI integration within organizations. We developed a complete branding package from scratch, including a logo, website design (concept stage), product UX/UI, and marketing materials like social media banners and brochures. Our designs, themed around the lawlessness of the frontier, resonated so deeply with the founders that they now wear cowboy hats during investor pitches, embodying their role as pioneers in the AI landscape.