Booky Oren isn’t your typical consultancy. Founded in 2011 by Booky Oren, the company was built on a bold (and honestly, correct) belief:
The world’s water challenges can be solved — but only if innovation is implemented with real structure, real experience, and a deep understanding of how stakeholders actually work.
Booky Oren focuses entirely on water-related technologies and acts as the connective tissue of the global water ecosystem, helping utilities, vendors, and innovators partner up to solve massive, real-world challenges.
The challenge
Booky Oren is a major force in the global water-tech world, but their brand wasn’t keeping up. It felt dated, static, and way too quiet for a company shaping national water strategies and innovation programs worldwide.
Time to fix that.
“Mondeo, we need a complete brand refresh — a new visual identity and a modern website that finally matches our global impact. Can you make us look like… well, us?”
How We Brought It to Life
We crafted a fresh visual identity and a clean, modern website that finally reflects BOGWT’s credibility, scale, and vision.
Here’s what we delivered:
- A brand that feels global.
- A design language that flows.
- A series of 10 industry-specific ebooks, each with its own tailored layout
The result?
A polished, future-ready identity that stands out — without losing the trust and authority behind Booky Oren’s name.
Check out the stunning assets we’ve created!
Branding Concept
& Logo Design
The brand needed two logos to express its two sides.
Booky Oren got a clean, confident wordmark, timeless, sharp, and straight to the point. K2i, their flagship program, received a more expressive mark: a water drop creating waves, symbolizing how one innovation can ripple across an entire industry.
Grounded on one side, impactful on the other, a perfect visual balance.
Brand Guide
& Visual Identity
We wrapped everything into a crisp brand book. The go-to guide for the new visual world. The identity uses a palette inspired by water, earth, and nature: clean, modern, and confidently understated.
We also created custom water-style icons and illustrations that add clarity and character. A cohesive system that feels unmistakably Booky Oren.
Website Design
UX & UI
We designed Booky Oren’s new website from scratch, a bold, modern layout infused with subtle water-inspired elements that tie the entire brand together. Clean lines, fluid visuals, and a structure that tells their story with clarity and impact.
UI Kit
& Components
To keep everything consistent and easy to scale, we built a custom UI kit with all website components in one place: buttons, forms, layouts, icons, color styles, and typography. A clean, organized system that makes the entire design effortless to use and even easier to expand.
Pitch Deck Designs
& Templates
We also designed a presentation template packed with brand-aligned layouts, custom infographics, and polished visual elements.
Illustrations
& Graphics
We designed a series of custom illustrations that follow the brand’s fluid, water-inspired style and help explain key concepts with clarity and consistency.
Simplified
Product UI
We took real platform dashboards and simplified them into clear, easy-to-understand visuals that help users grasp the product quickly. By distilling complex data into clean illustrative layouts, we created a visual story that’s both informative and perfectly aligned with the brand’s style.
We Nailed This Project
Don't just take our word for it!
I started working with Einat and her studio following a competitive selection process. A cybersecurity company I was managing at the time needed a brand new product UI. Initially, we selected Einat's studio (Mondeo) because of their extensive portfolio, the fact that they really listened to us, responsiveness, and reasonable fees.
Selecting Mondeo turned out to be a fantastic decision, and I continued to turn to their services repeatedly, spanning diverse projects. I worked with Mondeo when I ran an AgTech company and as a CMO of a quantum computing software company.
Yuval Boger, Chief marketing officer
Our services
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