Weka is a high-growth storage startup redefining how enterprises handle data-intensive workloads. With a team that had scaled past 70 people, they were building something serious - not just in product, but in people. A company that size earns a culture worth investing in.
Overview
Weka had crossed the threshold where a scrappy team becomes a real organization, but their internal brand hadn't kept pace. There were no shared artifacts to make employees feel connected to something bigger, no visual language for the culture they were building. The office was growing; the sense of belonging needed to catch up.
“”"We've hit 50+ people and we want them to feel proud to be here - not just at their desks, but when they're wearing the shirt, opening a box, or showing up to a company event. We want it all to feel like us."
How we brought it to life
We built Weka's internal brand from the inside out, starting with the physical touchpoints that employees interact with every day. From moving-day kits and custom sticker collections to poker night invitations and animated hiring graphics, every asset was designed to make people feel like they belong to something worth bragging about. Weka's team walked away with a full toolkit of culture artifacts that scaled with the company.
Internal marketing
When your startup has reached the 50 members line, it's time to invest in some internal marketing assets and create that home & family environment your employees need to keep them engaged and united. A proud group member will gladly help recruitment, company reputation and group moral. Here's our internal marketing project with Weka.io, a startup in the storage industry with more than 70 employees.
New office, moving day branding
Moving day special box for each employee, that contained many goodies: a chocolate box, memo pads, notebooks, stickers - specially designed for the moving day, printed on different materials (Vinyl, Clear, Mirror, Holographic, Heavy-duty, Matte, and Kraft stickers) in Sticker App USA and pins (won't save the world... but they are fun :)
Facebook page
New logo, new items :)
Newsletter, employees card
Rebranded itemsT-shirt design
T-shirt design
Why it worked
Internal branding works when it doesn't feel like marketing - it feels like belonging. Every asset we made for Weka was designed with that in mind: objects and materials that employees reach for because they want to, not because they have to. The result was a culture kit that made a fast-growing team feel like a community.
Building a team worth bragging about?