Visit2Israel is the leading traveller community platform for discovering Israel. They connect domestic and international tourists with curated hiking routes, local attractions, and peer-reviewed experiences across the country. Rooted in authentic, community-driven travel, they're the go-to destination for anyone who wants to explore Israel the way locals actually do.
Overview
The challenge
Visit2Israel had built a genuinely beloved community, but their brand hadn't kept pace with their reach. The logo lacked distinction, the visual system was inconsistent, and there was no cohesive design language tying together their web presence, marketing assets, and communications. To grow into Israel's definitive travel platform, they needed a brand that looked as credible as the community they'd built.
“”"We've got the audience and the content but our brand doesn't tell that story. We need a logo, a proper identity, and a site that makes people trust us the moment they land."
How we brought it to life
We built Visit2Israel's identity from the ground up, starting with a logo that fuses movement, discovery, and destination into a single, recognisable mark. From there, we developed a full brand guide, a website designed to serve both travellers and the broader community, and a suite of marketing assets, including a vacation package and newsletter that carry the brand confidently into every channel. They left with a complete, cohesive system built to scale.
Deliverables
- Branding Concept & Logo Design
- Brand Guide & Visual Identity
- Website Design UX & UI
- Marketing Assets
Check out the stunning assets we've created!
Visit2Israel websiteBranding concept & logo designA mark that knows where it's going
We designed a logo that does exactly what a travel brand should: it points somewhere. The mark fuses a bold typographic anchor with a location device, creating an identity that feels both modern and immediately legible. Clean, confident, and built to live anywhere from a browser tab to a billboard.
Website designWhere clarity clicks
The website was designed to serve two things at once: the traveller browsing for their next adventure, and the community member who calls this platform home. Clean destination cards, an intuitive search and filter experience, and responsive layouts across every device make the platform as easy to use as it is visually compelling. Every page earns its place.
Brand guide & visual identity Freedom within the framework
With a community platform serving multiple audiences across web, mobile, and social, consistency is everything. We built a comprehensive brand guide that defines the colour system, type hierarchy, icon logic, and component rules, giving Visit2Israel's team a shared language to grow without drifting. The blues are bold, the system is tight, and every touchpoint feels intentional.
Vacation packageReady to deploy, hard to ignore
The vacation package and newsletter designs bring the Visit2Israel brand into direct communication with its audience: warm, inviting, and unmistakably on-brand. Structured for conversion without feeling pushy, the assets give the team templates they can deploy consistently across campaigns. The brand goes out into the world looking exactly as it should.
NewsletterA full feed for every traveller
We designed Visit2Israel's newsletter as a destination in itself: vibrant, scannable, and packed with reasons to keep reading. Bold headers, curated destination blocks, QR-linked vouchers, and social call-outs come together in a layout that feels celebratory without being cluttered. Whether it's landing in an inbox or being screenshotted and shared, it looks unmistakably Visit2Israel.
Why it worked
Visit2Israel already had something rare: a real, engaged community. What they needed was a brand strong enough to match it. By building a system that runs from logo to newsletter, we gave them the visual foundation to grow with confidence. Every asset connects back to the same identity: bold, welcoming, and unmistakably Israeli.
Ready to turn a great product into an unforgettable brand?