Nextop is an Israeli TravelTech startup on a mission to make trip discovery effortless. They've built a platform that connects travellers with curated destinations, itineraries, and experiences - putting the joy back into the planning process. In a crowded travel space, Nextop's edge is its focus on personalised discovery over generic search.
Overview
The challenge
Nextop had a working product and real traction, but their visual identity hadn't grown with their ambition. The brand lacked the warmth and confidence needed to attract both travellers and partners, and their digital presence didn't reflect the quality of the experience they were building. They needed an identity system and a website that could carry the product forward, and make people feel something before they ever booked a trip.
“”"We've built something people genuinely love using, but when they land on our site or see our brand, it doesn't match what we've created. We need the outside to feel as good as the inside."
How we brought it to life
We started by expanding Nextop's visual identity, refining the brand language to feel energetic, approachable, and distinctly travel-forward. A full brand guide gave the team a consistent system to build on, while the new website design translated that energy into a fluid digital experience built around the way real travellers browse and decide. The result is a brand that finally moves at the same speed as the product.
Deliverables:
- Branding Concept
- Website Design
Check out the stunning assets we've created!
Nextop websiteVisual identityOne system, every screen
We evolved Nextop's identity around a single idea: forward momentum. Every element was chosen to evoke the excitement of arrival, not just departure. With a product that spans web and mobile, visual consistency isn't optional. It's the brand. We built a comprehensive guide covering typography, colour, iconography, and component logic, giving Nextop's team the tools to scale without losing coherence. The system is flexible enough for campaigns, tight enough to stay recognisable.
Website design UX & UIBuilt for the urge to go
The website was designed around the moment a traveller feels the itch - and needs something beautiful to tip them into action. Clean layouts, destination-led visuals, and a clear user flow work together to turn browsers into bookers. Every page is built to feel like the start of a good trip.
Why it worked
Nextop already had the product. What they needed was a brand that matched it. By expanding the identity system and rebuilding the website around the traveller's emotional journey, we gave Nextop the visual confidence to compete with platforms far larger than themselves. The coral energy, the clean layouts, the cohesive system, it all points to one thing: a brand that knows where it's going.
Ready to build a travel brand worth the journey?