NeutroFlow is rethinking flow cytometry with smarter tools that simplify complex cell analysis and empower scientists to work faster and more efficiently.
Overview
The challenge
NeutroFlow came to us with a name and a vision, but no brand, no visuals, and no website. They needed a complete identity that felt scientific, modern, and instantly tied to the world of flow cytometry… and they needed it yesterday.
Challenge accepted.
Challenge accepted.
“Hey Mondeo… we need a brand and website that make flow cytometry feel modern, clear, and actually exciting. Can you build it from scratch, fast?”
How we brought it to life
Scientific branding. Clean visuals. A concept with real meaning.
We took the complex world of flow cytometry and turned it into a brand that feels modern, colorful, and instantly memorable.
Here’s what we delivered:
- A flow-cytometer–inspired logo, with colorful detection channels that make the science click at a glance
- A complete brand system built around motion, clarity, and fluid shapes
- A full custom illustration library, including the signature tubes with circles, a visual metaphor for how cytometers read cells
- A clean, modern website designed from scratch in just 2-3 weeks, making complex biology easy to understand without oversimplifying it
Check out the stunning assets we've created!
NeutroFlow website
Branding & logo design
We designed a logo inspired by a flow cytometer, with colorful detection dots taken directly from the instrument itself. From there, we created the full brand and visual concept, a scientific identity that finally looks as smart and dynamic as the technology behind it.
UX & UI
We designed a clean, modern website from scratch in just 2-3 weeks, using cytometer-inspired visuals and clear layouts to make complex science easy to understand.
Motion design
We created a simplified animation that breaks down how a flow cytometer works, turning a complex scientific process into a clean, intuitive visual moment.
Custom illustrations
We created custom cytometer-inspired illustrations (tubes with moving circles that echo cell analysis) and used them throughout the brand and website to explain complex science in a simple, memorable way.
Why it worked
The brand feels scientific without being cold, modern without losing clarity, and tied directly to how a cytometer works. By grounding the visuals in real scientific cues (the flow, the channels, the motion), everything looks purposeful and instantly understandable.
Need to bring a technical product to life? Let’s make it fun.