Insighting is a B2B sales intelligence platform powered by real-time AI. They help revenue teams cut through the noise - detecting churn early, surfacing upsell opportunities, and turning complex data across large product catalogs into clear, prioritized action. In a space crowded with dashboards nobody reads, Insighting is building something people actually use.
Overview
The challenge
Insighting had built genuinely powerful AI under the hood, but their product experience and brand presence weren't keeping up. The interface felt dense and transactional: it surfaced the right data but didn't guide users toward what to do with it. On the marketing side, there was no consistent visual language to explain a nuanced product to busy sales and revenue leaders.
“”"We have the intelligence part figured out, but the experience doesn't feel like it. Our product works, but using it shouldn't feel like work. And when we show up in someone's inbox or feed, nothing about us stands out."
How we brought it to life
We approached Insighting as two intertwined problems: a product that needed to feel effortless, and a brand presence that needed to earn attention fast. On the product side, we redesigned the UX to surface the most critical signals front and center: fewer clicks, faster clarity. On the marketing side, we built a visual system across newsletters and campaign assets that made Insighting feel as confident and intelligent as the product behind it.
Deliverables:
- Product Design
- Marketing Assets
Check out the stunning assets we've created!
Insighting website
Product designLess friction, more flow
We redesigned Insighting's core product experience around one principle: the insight should find the user, not the other way around. Dashboards were restructured to surface churn signals, upsell flags, and revenue anomalies with immediate visual hierarchy, so revenue teams can act within seconds of logging in. Every interaction was designed to reduce cognitive load and keep users focused on what matters most.
Marketing assetsNumbers that move people
We built a full suite of marketing materials (from newsletters to campaign visuals) that translate Insighting's AI intelligence into language revenue teams immediately connect with. The newsletter design established a recurring format that feels curated rather than automated. Across every asset, the visual system reinforces the same idea: complex data, made human.
Why it worked
Insighting's strength was always the intelligence behind the product. We just made sure that intelligence was visible at every touchpoint. By aligning the product experience with the marketing presence, everything now tells the same story: a platform that's not just smart, but unmistakably easy to trust and act on.
Building a data-heavy product that needs to feel effortless?