Five Sigma is an InsureTech company rewriting how the insurance industry handles claims. Their AI-native platform gives carriers, MGAs, and TPAs a smarter way to manage P&C claims, combining a full claims management system with Clive™, the industry's first multi-agent AI claims expert. Carriers like Starr already run claims on it. A powerful platform. It needed an experience to match.
Overview
The challenge
Five Sigma had a technically formidable product and serious AI ambitions, but the design experience hadn't caught up. Complex claims workflows needed to feel intuitive for adjusters without dumbing down the depth. Their AI feature needed an identity that made it feel like a trusted colleague, not a black box. And across a growing product suite, there was no unified design system holding it all together.
“”"We have a genuinely powerful product: Clive can do things no other claims tool can. But when adjusters open the platform, it needs to feel approachable, not intimidating. And Clive needs a face that earns trust from day one."
How we brought it to life
We embedded in Five Sigma's product, mapping user flows, simplifying dense claim workflows, and designing interfaces that make complex data readable at a glance. In parallel, we built a brand identity for Clive™ that gives their AI a distinct, trustworthy persona, and we established a comprehensive design system to give the entire product suite a consistent visual language it can grow with.
Deliverables
- Product Design
- Branding Concept & Logo Design
- Brand Guide & Visual Identity
- Illustrations & Graphics
Product designDense data, quiet interface
Five Sigma's platform carries a lot: claim timelines, adjuster queues, omnichannel comms, AI-driven insights. And the design challenge was surfacing all of it without overwhelming the people who use it daily. We designed UX flows and UI screens that prioritize the next action, reduce cognitive load, and make 360° claim visibility feel effortless rather than exhaustive.
Brand guide & visual identityOne system, every screen
A product as complex as Five Sigma's can't afford visual inconsistency. We built a design system that standardizes components, typography, color, and interaction patterns across the entire platform, so every new feature ships looking like it belongs. It's the foundation that makes scaling a product feel like growth, not drift.
Illustrations & graphicsAbstract tech, drawn with clarity
Insurance workflows are hard to visualize, and AI-driven ones even harder. We developed a custom illustration set that translates Five Sigma's most complex concepts into visuals that are clear, on-brand, and human. From product explainers to interface moments, the graphics give the platform a warmth that enterprise software rarely earns.
AI feature designGiving the agent an identity
Clive™ needed to feel like more than a feature toggle. It needed to feel like a presence. We gave Five Sigma's AI a distinct visual identity: a character with personality, a mark that stands apart from the platform UI, and a design language that signals intelligence without triggering the uncanny. Clive is now something adjusters can recognize, reference, and ultimately trust.
Why it worked
Five Sigma's product is genuinely ahead of the industry - and now the design reflects that. By tackling the product experience, the AI brand, and the design system as one interconnected challenge, we gave their team a foundation that's coherent today and built to scale with every new capability they ship. The result is a platform that earns trust on sight.
Building a complex enterprise product that needs to feel effortless?