Booky Oren isn’t your typical consultancy. Founded in 2011 by Booky Oren, the company was built on a bold (and honestly, correct) belief:
The world’s water challenges can be solved, but only if innovation is implemented with real structure, real experience, and a deep understanding of how stakeholders actually work.
Booky Oren focuses entirely on water-related technologies and acts as the connective tissue of the global water ecosystem, helping utilities, vendors, and innovators partner up to solve massive, real-world challenges.
Overview
The challenge
Booky Oren is a major force in the global water-tech world, but their brand wasn’t keeping up. It felt dated, static, and way too quiet for a company shaping national water strategies and innovation programs worldwide.
Time to fix that.
““Mondeo, we need a complete brand refresh: a new visual identity and a modern website that finally matches our global impact. Can you make us look like… well, us?””
How we brought it to life
We crafted a fresh visual identity and a clean, modern website that finally reflects BOGWT’s credibility, scale, and vision.
A polished, future-ready identity that stands out, without losing the trust and authority behind Booky Oren’s name.
Here’s what we delivered:
- A brand that feels global.
- A design language that flows.
- A website that tells their story with clarity and confidence.
A polished, future-ready identity that stands out, without losing the trust and authority behind Booky Oren’s name.
Check out the stunning assets we've created!
Booky Oren website
Branding concept& logo design
The brand needed two logos to express its two sides.
Booky Oren got a clean, confident wordmark, timeless, sharp, and straight to the point. K2i, their flagship program, received a more expressive mark: a water drop creating waves, symbolizing how one innovation can ripple across an entire industry.
Grounded on one side, impactful on the other, a perfect visual balance.
Brand guide& visual identity
We wrapped everything into a crisp brand book. The go-to guide for the new visual world. The identity uses a palette inspired by water, earth, and nature: clean, modern, and confidently understated.
We also created custom water-style icons and illustrations that add clarity and character. A cohesive system that feels unmistakably Booky Oren.
Website design
We designed Booky Oren’s new website from scratch, a bold, modern layout infused with subtle water-inspired elements that tie the entire brand together. Clean lines, fluid visuals, and a structure that tells their story with clarity and impact.
UI kit & components
To keep everything consistent and easy to scale, we built a custom UI kit with all website components in one place: buttons, forms, layouts, icons, color styles, and typography. A clean, organized system that makes the entire design effortless to use and even easier to expand.
Illustrations & graphics
We designed a series of custom illustrations that follow the brand’s fluid, water-inspired style and help explain key concepts with clarity and consistency.
SimplifiedProduct UI
We took real platform dashboards and simplified them into clear, easy-to-understand visuals that help users grasp the product quickly. By distilling complex data into clean illustrative layouts, we created a visual story that’s both informative and perfectly aligned with the brand’s style.
Why it worked
By combining bold design, clear messaging, and a full suite of digital + physical assets, we gave the brand a presence that matches its product: fast, precise, and human at the core.