Small enzymes.
Big brand energy.

Before anyone drew a molecule, we wanted to understand how Imperagen want to come across, which turned out to be serious about the science, practical about innovation and allergic to hype. Then came Manchester, a city built on grit rather than gloss, home to the industrial revolution, the cotton mills, inventors and a music scene their CEO loves.

We came back with three directions, all rooted in that revolution. The New Revolution merged factories with biological labs into a mega-machine of pipes, valves, flasks and test tubes, drawn like engineering blueprints. The Intelligent Enzyme Hive took the Manchester worker bee, with AI, robotics and computation as the hive and the optimised enzyme as the honey. Enzymopolis rewove Cottonopolis in threads of copper, steel and silver that make nothing alone and something new once precisely connected.

Honestly, jumping straight into enzymes would have been quicker, but those directions gave the brand its backbone, and every round after them moved closer to the science. We tried 3D proteins, then soft blobs and meshes, then a single tube we kept calling the noodle, until the client asked us to spiral it and the whole idea clicked. A very small thing with a whole world inside it was exactly what they had described at the kickoff, and now it had a shape.

The final identity is built around a textured spiral form you almost want to touch, with an intertwined wordmark where the letters merge into each other, inspired by the way enzymes themselves work. Sora and Mona Sans carry the type, and the palette goes punchy on purpose: plum, raspberry and neon lime with bright secondaries on a warm cream base. They wanted it colourful because, as they put it, Manchester is grey: grey skies, grey streets, with all its colour coming from what the city makes (we were happy to help with that).

We designed and built the full site in Lovable, with a homepage, technology, about, careers, resources and contact pages, so the brand made it to the web without losing anything in a handoff between studios. The technology page does the hard work of explaining a closed loop of physics, AI and lab testing to investors, partners and future hires, and the spiral keeps the whole site feeling like one story.